From Milan to London
What we bring back from SMAU London 2025
Three intense days, a vibrant capital, and an international ecosystem that lives and breathes innovation: our participation in SMAU | Italy RestartsUp in London was a true concentration of stimuli, connections, and visions about the future. Deix was selected among Italian startups invited to represent "made in Italy" innovation in the United Kingdom, thanks to SMAU's organization and the support of ITA – Italian Trade Agency.
Representing us were Jacopo Corno (Head of Business Solutions, CEO Delegate) and Beatrice Bianchi (Data Scientist), who experienced the entire event, from networking at the Italian Embassy to pitches and panels within the suggestive space of Protein Studios. But perhaps the most stimulating moment was the third day: a true tour of London's innovation scene, among hubs, incubators, and visionary organizations. In particular, we were impressed by the visit to Earls Court, where an urban project is taking shape that combines sustainability, cutting-edge architecture, and new models of collaboration between public, private, and community stakeholders.
London confirmed itself as a fertile and dynamic environment, where innovation is experienced as something everyday, rooted in a culture of action. For an organization like Deix, it was valuable to engage with different approaches, gather ideas, and create new connections with potential international partners and stakeholders.
We return home with many concrete ideas and contacts, but above all with the confirmation that our mix of mathematical intelligence, creativity, and technology can also speak to a global audience. SMAU London is a bridge between worlds, and we are proud to be part of it and to be called upon to make our contribution.