The Contribution of Deix to the Desire Project
Combining Technology and Sustainability to Create the Cities of the Future
Jacopo Corno, Head of Business Solutions at Deix, participated in a focus group as part of the European Desire project, which aims to transform the green transition into an irresistible and desirable reality. The event, organized by PlusValue at the MIND area (Milan Innovation District), provided a unique platform for professionals from various sectors to discuss and jointly design the city of the future.
The Desire project, part of the New European Bauhaus initiative of the European Commission, aims to bridge the gap between art, culture, education, science, and technology in the green transition. With the goal of engaging a new generation of green-social builders and artists, Desire adopts five design principles for the green transition: Circularity, Belonging, Biodiversity, Movement, and Aesthetics
Deix emphasized the importance of integrating digital technologies in the process of co-designing the cities of the future
In the context of the focus group, Deix played a fundamental role, highlighting how emerging technologies can be vital in data collection and analysis, in creating multimodal experiences, and in promoting a more sustainable and attractive environment.
A central theme that emerged during the focus group was the need to return to co-design. This collaborative approach, which combines different skills and experiences, is crucial for creating spaces that meet the needs of everyone. Deix emphasized the importance of integrating digital technology in this process, to ensure that the cities of the future. The event laid the groundwork for future collaborations between experts in urban planning, architecture, sustainable mobility, hospitality, and technology.
Deix's participation in the Desire project not only highlights the company's commitment to sustainability and innovation but also lays the foundation for a future where technology and design go hand in hand in creating greener, more inclusive, and beautiful urban spaces.